I recently discovered TOMS, these cute little summer time, canvas kicks. And the best part? When you buy a pair, TOMS gives a new pair of shoes to a child in need. In my "I need these shoes" mind, it was a simple decision. By purchasing these shoes, I was really making a charitable donation and just happen to be gaining these shoes as a bonus.
Now sure this is classic slacktivisim, but in the realm of things to feel guilty about, I think slacktivisim is pretty low on the list. I may not be physically going to volunteer, but I'm still making a conscious decision to purchase these shoes over another. Am I really making an excuse to be materialistic and needlessly adding to my shoe collection? No, when it really comes down to it, I'm not. I actually needed a pair of summer shoes and I liked the concept of One For One movement. Now, if I bought another pair in silver glitter, I think that would be another story.
No doubt you've seen the hilarious 'Shoes' vid: http://www.youtube.com/watch?v=wCF3ywukQYA
ReplyDeleteUm, no. Somehow I missed seeing that. But hilarious indeed.
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